We invest time, mindspace and effort into our portfolio brands. We also invest funds.

Time:

Each start-up is unique and each solution they work on is a challenge to implement sustainably.

Mindspace:

We allocate a fair share of our own human capital to think on behalf of our start-ups.

Effort:

Strategies are one half of the plan. Execution is the other half and we focus on it disproportionately.

Funds:

Right amount of funds at the right stage is key to growth. We work on future fund raises with our brand partners.

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